What Does SEO Mean For My Website?

SEO, the short name for Search Engine Optimisation, is the toolkit of strategies and techniques used by webmasters to get their websites more visible on search engines.  It is not a simple task, as there are lots of things which can be adjusted and manipulated in order to get the site ranking higher.

First of all, the website has keywords which are search terms linking to your services or products.  They are often geographical as well as factual, such as “hairdresser in Leeds” or “mechanic services in Glasgow” for example.

Keywords are used to find your business site, so when users type in to the search bar your keyword, your site should be near the top of the page.  The closer to the top you are, the more people will click on your website.  It is true that over 90% of people never look at the second page or beyond…